Challenge Everything

Could we control things just by looking at them?
Is it possible to cheat time?
Could we make a better vehicle by manufacturing our own steel?
What if Deaf people could hear music?
NEW THINKING
NEW POSSIBILITIES




The Hyundai Challenge Story, Hyundai Steel Factory, how Hyundai took on Pike's Peak, how Hyundai Challenges user interfaces, and how Hyundia took on the Challenge of helping the deaf hear music.


Hyundai took on Innovation, Aerodynamics, and Fluid Sculpture, to push themselves to become a leader in the Automotive Industry.


Hyundai's advanced and original thinking motivated them to manufacture their our own steel, use Fluidic sculpture in their designs, and upgrade standard features in all of their vehicles.


Hyundai challenges themselves. They challenge physics. They challenge status quo. They Challenge Everything.



#ChallengeEverything